The Jeep Wrangler is a SUV that focuses on off-road capability above all else. The Wrangler's rough and tumble character might dissuade some shoppers, but Jeep enthusiasts wouldn't have it any other way.
The quintessential niche vehicle, the Jeep Wrangler has held the crown of ultimate affordable off-roader ever since it was first offered to the general public. This SUV's lineage goes back to the original military "Jeep," the legendary 4x4 that transported World War II soldiers and supplies over very rough terrain. Since then, the Wrangler's off-road prowess and tough-guy image have never wavered, and no one will ever accuse it of being the most civilized vehicle on the planet.
Jeep has attempted to make each new generation of the Wrangler more livable, eventually offering a four-door body style, a more contemporary interior, more powerful engines and added safety and convenience features. But die-hard Jeep enthusiasts shouldn't be too worried. The Wrangler stays true to its original purpose of providing rugged off-road capability and distinctive style, with creature comforts a distant third. With its removable doors, zip-up plastic windows and hose-out interior, the Wrangler may be too rough for many consumers. But the trade-off is worth it for true fans, as nothing else can match the Wrangler's capabilities and iconic image. Love it or hate it, the Wrangler just keeps on marching to its own beat.